It is at the heart of the Bizlab directed by David COURTY of Grenoble Ecole de Management  that we launched the SNIFFY TECHNOLOGY  screen allowing 5D multisensory communication soliciting the 5 senses including scent and flavor, our core business. Synchronized with Artificial Intelligence of Emotion , the screen is able to deliver some 5D communication  while collecting the emotional response of the consumer and helping Retail manufacturers (here Auchan Retail  and Groupe PANZANI) to refine their understanding of the consumer.