The industrialists are confronted with a data infobility. However, management teams must make choices informed by reports and quality data likely to make the right tactical or strategic decisions.
SNIFFY provides its network of multisensory IOTs (Internet of Things) to collect the emotional response of consumers at the place of advertising, the place of sale or the provision of service.
In partnership with the best Artificial Intelligence currently on the market, we bring you detailed, volume or related data through impact studies, consumer surveys, Sniff -Tests, Use-Tests or Consumer Local tests.
All our data is either anonymized or requires the prior authorization of consumers by signature and email follow-up, in accordance with the provisions of the General Data Protection Regulation (GDPR) no 2016/679.
What is sensory data?
This is information combining contextual video, analysis
by Artificial Intelligence and binary calculation report.
Sensory, because the data corresponds to the collection of information following a sensory stimulation allowing the consumer or the user to face a reaction situation (advertising, information, … etc).
This data is very useful for several aspects:
Perform perfumed tests before production in order to collect trade-offs
Monitor sales in real time (Sell Out)
Confirm the strategic marketing briefs of your teams and better determine the needs of your consumers